MISSION
THIS IS THE MISSION OF THE PEOPLE OF SMITTY'S SUPPLY, INC...
WE ARE MADE WITH MUSCLE.
MARKETS
COMMERCIAL & INDUSTRIAL
Smitty's Supply, Inc. is your source for high-quality, extreme performance industrial & commercial lubricating fluids. No matter what the demand you can count on Smitty's Supply, Inc. to have the right product to do the job. Smitty's Supply, Inc. is on the leading edge with High Performance Heavy Duty Diesel Engine Oils, Industrial Lubricants, and High Performance Greases.
We offer over 200 products, the technical staff and services to ensure that you protect against oxidation, minimize rust and wear and keep your equipment running smoothly. For more information contact your Smitty's Supply, Inc. distributor today.
AUTOMOTIVE MARKETS
Smitty's Supply, Inc. offers a full and complete line of passenger car motor oils and lubricants. Smitty's motor oils meet and exceed all the requirements of all major car manufacturers and are ideal for today's engines even under the toughest conditions. Smitty's Supply, Inc. premium quality motor oils are licensed by API and ILSAC.
The Smitty's Supply, Inc. product line includes not just a complete line of automotive lubricants. We also manufacture brake fluid, power steering fluid, gear oils and antifreeze.
PRIVATE LABEL
Our private label program provides all the flexibility you will need to take your ideas from conception to completion. Whether you have artwork in hand or just an idea, our staff of professionals is always ready to assist with everything from label designs to marketing strategies. We will customize a program to meet your individual requirements, whether it is small volumes or multicolored cartons. Our commitment to you, the customer, is to provide quality lubricants and packaging that will enhance your individual product line.
HISTORY
CELEBRATING OVER 50 YEARS OF DEDICATION TO QUALITY PRODUCTS & CUSTOMER SERVICE
Smitty's Supply, Inc. was founded by Edgar Ray Smith Jr. in 1969 with his wife, George Ann, joining him 3 years later. Having made a small initial investment, Mr. Ray began selling miscellaneous products from his van and used a small room in his house as a warehouse. He sold directly to various accounts such as garages, country stores and auto part stores, being sensitive to their needs and working hard to get them what they asked for. After being on the road for a short time his customers started referring to him as "Smitty", which became his company's name.
Smitty's Supply, Inc. is now one of the leading manufacturers in the world of lubricants and related products, delivering products of the highest quality at the most competitive pricing.
ESTABLISHING THE FOUNDATION FOR GROWTH
Soon after experiencing good response and some success, Mr. Ray and Mrs. George Ann built a small warehouse and were able to buy in larger quantities to better supply their customers. They committed to the guiding principles of honesty, integrity, service and competitive prices which was the catalyst, and continues to be the foundation, for the growth and success of their business. Working through the normal growing pains that required putting every dollar possible back into the business for more expansion, they increased inventory and hired more employees. During this time their sons Ed and George worked after school, weekends and during holidays, showing great interest in the company. Later, David and Mitch did the same. In 1987, after years of consistent growth and expansion of their customer base, they were able to build their first substantial warehouse, which included a retail automotive parts outlet. It now houses their corporate headquarters amidst the manufacturing, warehousing and distribution complex of Smitty's Supply, Inc.
FOCUSING ON OIL AND ESTABLISHING THE SUPER S BRAND
It was during those times that Mr. Ray was able to negotiate contracts with major brand oil companies to redistribute their products and the business started to become a lubricant, chemical and ancillary supplier. Demand surged and with large growth spells they realized that to meet customer's requests a house brand was needed that would be Smitty's own, and Super S was developed.
GAINING CONTROL OF SUPPLY TO MEET GROWING DEMAND
In the beginning, products developed under the Super S brand were contracted out for other suppliers to manufacture. After having success marketing the brand and realizing the potential for growth, it was obvious that Smitty's needed to manufacture the brand in house. This became painfully obvious after trying many suppliers and not receiving the service levels required to be able to resell and keep customers satisfied. These circumstances encouraged Smitty's to become the supplier to their customers they could not find for themselves. Supply lines and storage facilities were expanded, substantial on-site manufacturing capabilities established, and Super S took off to become one of the broadest and most complete product lines in the industry. Today, Smitty's manufactures 95% of the products in the Super S brand which represents 70% of the company's annual revenue, with only a few ancillary products contracted to other manufacturers.
THE NEXT ERA OF SMITTY'S
In 2000 the company was sold by Ray and George Ann Smith to their four sons. Following the sale, Smitty's acquired additional contracts with other major brand companies, expanding its portfolio to include the Shell, Pennzoil, Quaker State, Chevron and Castrol brands. The company also developed Custom Plus to complement the Super S brand. Smitty's distributed these and many other brands and ancillary products nationwide and to more than 90 foreign countries. Smitty's also manufactured products for other national companies under their proprietary brand names.
WHERE SMITTY'S IS TODAY
In August 2025, a fire occurred at Smitty’s Roseland, Louisiana facility, impacting production, supply and distribution operations. Since that time, Smitty’s has worked diligently to ensure continuity of its branded products through a strategic partnership with Cam2 International.
Cam2 is the exclusive distributor of Smitty’s labeled products. Under this agreement, Cam2 is responsible for bottling, packaging and distributing Smitty’s branded products to customers. Smitty’s products are bottled and packaged at a Smitty’s-owned facility near the former Roseland site, which operates as a dedicated bottling location.
While Smitty’s current operational capabilities are limited to working in coordination with Cam2, the company remains committed to maintaining the quality and availability of its products. Existing Smitty’s customers who were served prior to the 2025 fire are now supported through Cam2’s distribution network. Prospective customers interested in Smitty’s branded products are encouraged to contact Cam2 directly for inquiries and ordering.
Smitty’s continues to move forward with a focus on reliability, partnership and long-term growth, ensuring that its trusted products remain available to customers across the market.
